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Built for $2–20M companies — the stage where growth shifts from discovering what works to deciding what deserves scale.
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What is the Clarity Playbook
The Clarity Playbook is a public, open planning system you can use freely with your team.
It helps founders and leadership teams decide what to scale — and what not to — before execution multiplies the wrong things.
The Playbook helps teams:
The goal: better decisions, less waste, more profitable growth.
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When to use the Clarity Playbook
Use this when your company is between $2–20M and deciding what to scale.
In this stage, growth comes from deciding what to double down on.
Many companies keep adding products, channels, and customers without ever deciding what the company is actually going to scale.
The Clarity Playbook helps you lock the business model, commit to the right path, and build the next phase on a solid foundation.
So you don’t scale the wrong business.
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What’s inside the Playbook
A complete, practical planning system you can run with yourself or your team.
Inside, you get:
Everything lives inside one planning system you can start using with your team tomorrow.
+20 Practical tools (Notion/PDF/Spreadsheets)
3 Clarity Canvas (one-page sources of truth)
22 Plays (workshops/sessions)
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Run your first Strategy Snapshot (a 10-minute clarity diagnostic) and deploy your first play in under 90 minutes.
Getting Started with the Clarity Playbook
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Everything below is the actual system — the philosophy, tools, plays, and rhythm you’ll use to plan and grow.
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